Seat sale prompts record day for Ryanair website

Ryanair has announced that it yesterday recorded its busiest ever day of business on www.ryanair.com.

Yesterday the internet site registered a record 6.5M page views that resulted in the airline taking 198,000 bookings in a single day.

Peter Sherrard, Ryanair’s head of communications, said: “Yesterday the www.ryanair.com servers were going into overdrive to cope with an unprecedented volume of bookings following the announcement of our €1 seat sale.

"We are used to our seat sales generating big increases in traffic but because this sale includes flights for €1 during the popular first half of July, traffic volumes broke all previous records. The record 198,000 bookings is a 16% increase on the previous record set in September 2005."

Yesterday, Ryanair.com recorded:

* 6.5M page views

* 198,000 bookings on 341 routes

* 18,000 bookings in the 1 hour period between 14.00 and 15.00

* 98.9% of all bookings were made online