Customer loyalty keeps Body Shop sales buoyant

Body Shop posted strong sales figures today as consumers remained loyal to the brand after its decision to sell the business to cosmetics giant L’Oreal.

Customer loyalty keeps Body Shop sales buoyant

Body Shop posted strong sales figures today as consumers remained loyal to the brand after its decision to sell the business to cosmetics giant L’Oreal.

The ethical products firm came under fire following the deal in March because of the French firm’s use of animal testing – something Body Shop founder and green campaigner Anita Roddick opposed throughout her 30 years in charge.

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