Heinz 'in rethink on frozen foods sale'

Foods giant Heinz was today said to be reconsidering the sale of its European frozen foods business after failing to attract the price it wanted.

Heinz is thought to have put a tag of £200m (€289.7m) on the business, which includes the Linda McCartney frozen meals brand, as well as Weight Watchers from Heinz and Aunt Bessie’s under licence to Tryton Foods.