Aviva reveals £17bn Prudential takeover terms

Norwich Union owner Aviva today put pressure on rival insurer Prudential to come to the negotiating table by revealing the terms of its proposed £17bn (€24.5bn) takeover.

Aviva said it was only prepared to press ahead with the all-share deal to create a £34bn (€49bn) global life and insurance giant if it had the backing of the Prudential board.