Roddick: Body Shop deal not a sell out

Dame Anita Roddick today denied the sale of Body Shop to L’Oreal was a betrayal of its customers and the ethical principles of the business.

Criticism that Body Shop was getting into bed with “the enemy” because L’Oreal has not abandoned animal testing was rejected by Dame Anita, who said the £652m (€939m) deal was a chance to strike a fairer deal for the world’s poor.