Unilever signs £200m deal with ITV

Broadcaster ITV announced today that Unilever has signed a four-year deal to buy £200m (€292m) of airtime across its channels running to the end of 2009.

The news came as ITV said total advertising revenue was likely to be 10% down in the first quarter due to strong comparisons with a year earlier and the fact that Easter and the World Cup fall in the second quarter.