Oasis chain to stock organic clothes

Fashion chain Oasis is to stock a range of organic clothes in response to demand from eco-conscious customers, the retailer said today.

The Future Organic line of jeans, jackets and t-shirts will be toxin-free and certified organic.

Its April launch reflects a growing “green” trend among high street clothing chains.

M&S will stock Fair-trade cotton t-shirts and socks from next month. Topshop is also looking into stocking garments made from ethically-traded cloth.

Stella McCartney’s limited edition H&M Collection included a 100% organic t-shirt.

Oasis’ Future Organic range is made up of eight garments made from denim and jersey in blue, mint and grey colours.

The chain’s design director Nadia Jones said: “At Oasis we recognise there has been a shift in consumer spending towards the purchasing of organic products.

“There is a more environmentally conscious consumer out there who is looking for organically produced clothing.”

The denim used in Future Organic garments is sourced from Turkey and the jersey from Portugal.