Three Lions victory for Umbro

Sportswear company Umbro today won exclusive rights to the Three Lions crest under a new long-term kit deal with the Football Association.

Sportswear company Umbro today won exclusive rights to the Three Lions crest under a new long-term kit deal with the Football Association.

From the middle of next year it will be the only firm allowed to license items featuring England’s famous badge – popular on goods from t-shirts and caps to wallpaper and bed linen.

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