New guide on marketing plans

Bank of Ireland Business Banking today launched A Guide to Writing your Marketing Plan for businesses.

The document is intended to provide guidance and assistance to businesses when developing a marketing plan, the bank said today.

Dermot Nolan, head of marketing at Bank of Ireland Business Banking said: "Putting together a marketing plan can be a daunting prospect for a lot business owners/managers. We have put together this guide to help them construct a comprehensive marketing plan that reflects their goals and objectives."

The guide was developed with the assistance of Bord Bia, whose brand development programme, the Brand Forum, is aimed at promoting the importance and the advantages of the branded route to market.

The guide is available on the business section of the Bank of Ireland website (link below).