7up announces partnership with Basketball Ireland

7up has announced a new partnership deal with Basketball Ireland, Ireland’s national governing body for basketball.

The partnership was officially launched today by Elizabeth Sheehan, marketing manager, Pepsico and Debbie Massey, chief executive, Basketball Ireland.

As part of the new partnership deal, 7up will become the official soft drink for basketball in Ireland and will also sponsor a number of projects over the coming year.

The first of these is the 7up Basketball Summer Camps which will be run in nine locations across Ireland in the second and third week of August this year.