Sainsbury's woos shoppers back

British supermarket group Sainsbury’s has gained ground on rival Asda by luring more shoppers into its stores, figures showed today.

Sainsbury’s, which is the country’s number three supermarket behind Asda, increased its share of the UK grocery market to 15.9% in the 12 weeks to April 24 from 15.5% last year, according to market research group TNS.