Heineken appoint new brand manager

Heineken Ireland has appointed Siobhán McNickle as the Heineken Brand Manager for the Off-trade.

In her new role, Siobhán will be responsible for developing and managing all plans and activities in the Off-trade sector for Ireland’s No. 1 lager — Heineken.

She will play a key role in the continued growth of the Heineken brand in Ireland.

Siobhán holds a BA Honours Business Studies degree and a Post Grad Diploma in Industrial Studies from the University of Ulster, Jordanstown.

She has extensive marketing experience, having held various marketing positions in the FMCG sector.

Before joining Heineken in 2003 as the Consumer Programme Manager for On-trade, she was brand manager for Ritz, Cidona and Britvic in Bulmers Ltd.