Abstinence movement infiltrates trade fair

Her wholesome wares stood out at MAGIC Marketplace, an "intimate clothes" trade show on this week at the Las Vegas Convention Centre.

Yvette Thomas quietly promoted her company’s T-shirts and knickers adorned with slogans such as “Virginity Lane: Exit When Married” and “No vows, no sex” amid booths sponsored by the likes of Playboy and Pamela Anderson.

“We have so much of the opposite out there, sometimes we have to remind ourselves what our values are,” Thomas said. “A number of people have walked by and said: ’I like your message.'"

Thomas launched Wait Wear five years ago. Without prior fashion experience, she slowly built her Los Angeles-based company through online sales and displays at youth events.