ASOS sales soar on celebrity trends

Internet retailer ASOS today said Sienna Miller’s “Boho Chic” look had helped drive a 70% hike in Christmas sales.

ASOS sales soar on celebrity trends
Fri, 21 Jan, 2005 - 10:55

Internet retailer ASOS today said Sienna Miller’s “Boho Chic” look had helped drive a 70% hike in Christmas sales.

The London-based business said customers had been snapping up false fur boots and waistcoats as they copied fashion trends worn by celebrities such as Miller and Kate Moss.

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