Christmas trade buoys Sainsbury's despite sales fall

UK supermarket chain Sainsbury’s drew encouragement from its Christmas trading performance today – despite posting another fall in sales.

Christmas trade buoys Sainsbury's despite sales fall

UK supermarket chain Sainsbury’s drew encouragement from its Christmas trading performance today – despite posting another fall in sales.

The company, which recently announced losses for the first time in its 135-year history, said like-for-like sales in the four weeks to January 1 fell 0.4%, although this figure improved to a 2.5% gain when petrol sales were included.

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