Singapore love potions to go international

Fragrances aimed at getting Singaporeans in the mood for love will soon be sold abroad, after being used in a government-backed campaign aimed at boosting the declining birth rate.

His and hers “Romance Singapore Eau de Parfum” will soon be exported to Asia, North America and Europe, said Jan Chan, marketing manager for the company that handles the scents, Cosmetical Asia Pte Ltd.

The perfumes – a floral essence for her and a musky scent for him – were created by chemistry students from Singapore Polytechnic prep school to coincide with the “Romancing Singapore” campaign in February this year.

The campaign was a government-backed effort to help citizens find love and boost the country’s record-low birth rate.

The perfumes are being marketed globally because of their ”overwhelming popularity”, Singapore Polytechnic said in a statement.

“14,000 bottles of the perfumes handed out at various Romancing Singapore events were snapped up and an additional 3,000 limited edition bottles were sold out in record time,” it said.