Prem Group plans 68 new hotels in Ireland and UK

Hotel Management specialist, Prem Group has announced a €350m investment programme and plans to open 18 new hotels in Ireland and 50 in the UK in the next five years.

Prem Group managing director Jim Murphy said the first phase of the investment programme will see new Days hotels open in Dublin Airport, Castlebar, Galway, Tullamore, Birmingham, Crewe, Manchester, Milton Keynes and Nottingham.

The hotels will be operated by Prem Group on behalf of the franchisee under license agreement with Cendant International, the world’s largest hotel franchisor.

Cendant has a total of 35 Days hotels in Ireland and the UK, making it the largest hotel franchise in Europe.

Prem Group already owns properties in Dublin, Bristol, Liverpool, Manchester and Nottingham.

The latest hotel is due open in early December in Tullamore, while next year, a further five hotels will open in Ireland and 10 will open in the UK.

Plans are also at an advanced stage for franchised hotels in Tipperary, Waterford, Kerry, and Dublin City Centre.

Mr Murphy said “There is a significant gap in the market for premium three star accommodation and we have identified key locations both here and in the UK.”