Nestlé launches new KitKat range

Nestlé Ireland today launched a new addition to the KitKat range with a new confectionery - KitKat Editions.

The new KitKat Editions range comprises of two new products, which are being launched in both Ireland and the UK simultaneously.

Nestlé stated KitKat Editions is aimed at consumers who have grown up with KitKat over the years, but are looking for "a more indulgent chocolate experience" whilst retaining the successful core product taste.

Priced at 68c, it is expected that Editions will particularly appeal to people in the 25 to 35 year age bracket leading busy and contemporary lifestyles.

Speaking at the launch of KitKat Editions, Carol Anne Deasy, Nestlé Category Manager said: "We think that our standard KitKat will continue to be the most popular product, while Editions will cater for those seeking a new taste choice."