Roll-your-own pushes up Imperial profits

Cigarette group Imperial Tobacco today hailed the growing British popularity of its roll-your-own brands as it forecast a full year performance in line with expectations.

Roll-your-own pushes up Imperial profits

Cigarette group Imperial Tobacco today hailed the growing British popularity of its roll-your-own brands as it forecast a full year performance in line with expectations.

Imperial, which makes Drum and Golden Virginia tobacco, said it had increased its share of the roll-your-own market to 65.5% in August from 65.1% in April.

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