Paper for the 'Ipod generation'

A German newspaper publisher announced plans today to test market a new national tabloid aimed at the “I-Pod Generation".

Paper for the 'Ipod generation'
Mon, 13 Sep, 2004 - 17:00

A German newspaper publisher announced plans today to test market a new national tabloid aimed at the “I-Pod Generation".

Dusseldorf’s Handelsblatt will begin a 25,000-issue trial run for a daily tabloid called News, four months after Germany’s largest publisher, Axel Springer Verlag, began printing its own daily tabloid Welt Kompakt.

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