Paper for the 'Ipod generation'

A German newspaper publisher announced plans today to test market a new national tabloid aimed at the “I-Pod Generation".

Dusseldorf’s Handelsblatt will begin a 25,000-issue trial run for a daily tabloid called News, four months after Germany’s largest publisher, Axel Springer Verlag, began printing its own daily tabloid Welt Kompakt.

News is set to fill a void in the newspaper market, focusing on the “I-Pod Generation,” readers aged 20 to 39, who do not read newspapers on a daily basis, according to the publisher, Verlagsgruppe Handelsblatt.

The 47-page tabloid will be free for a short trial period and then will be sold for 50c.