Newspaper to compensate advertisers for inflating sales

A US publisher is to pay €18.6m to compensate advertisers for overstating circulation figures at its flagship newspaper, The Dallas Morning News.

Newspaper to compensate advertisers for inflating sales

A US publisher is to pay €18.6m to compensate advertisers for overstating circulation figures at its flagship newspaper, The Dallas Morning News.

The Belo Corporation disclosed earlier this month that the Morning News had overstated newspaper sales by 5% on Sundays and 1.5% on other days. Advertisers overpaid because rates are usually based on circulation.

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