Nature’s Way pleaded guilty at Kilkenny District Court today to eight breaches of the Product Prices Regulations 2002 and was fined €6,000.
Costs of €242 were also awarded.
The offences occurred in January and March 2004 at the company's premises at Market Cross Shopping Centre, Kilkenny, and related to the failure by Nature’s Way to show the unit price in kg/litre of Finn Crisp Original Rye, organic cornflakes, mineral water and organic cola.
On July 16, James Phelan was fined €400 plus €121 costs by Waterford District Court in respect of two counts of failing to display the price of grocery items at Phelan’s Butchers, 10 Georges Street, Waterford.
Welcoming the outcome, the Director of Consumer Affairs Carmel Foley said that she was pleased that both courts had convicted and fined the defendants.
"This would send a clear message to traders that they must comply with the requirements of the Product Prices Regulations or run the risk of being brought before the courts," she said.
"This legislation is a key tool in the protection of consumer rights.
“Since the regulations came into force in March 2003, my office has devoted considerable time and resources to educating and advising traders of the requirements of the legislation and highlighting the need for full compliance."