Soccer shirt sales boost sports chain

A surge in demand for replica football shirts during England’s Euro 2004 campaign helped give a much-needed boost to sales figures at Uk retailer JJB Sports today.

The company said turnover in replica products was 36% higher in the 23 weeks to July 4 – helping to reduce the company’s overall sales decline for the period to 1.1% from the 4.7% reported in the 10 weeks to April 4.