ntl Ireland announces new advertising agency

ntl Ireland has announced that it has appointed Chemistry as its new advertising agency.

The agency has already completed work on a number of campaigns which will begins during July.

The first marketing campaign Chemistry has worked on relates to ntl's digital television service with the tagline "See what you're missing!" running through the campaign.

The campaign, targeted at ntl basic TV customers, aims to encourage take up of ntl's digital service.

ntl has more than 340,000 and over 80,000 digital TV customers.

Last month ntl Ireland announced that it is investing over €100m to extend the reach of ntl broadband.