Online media company appoints advertising firm

Digital advertising company, Sales Online, is delighted to announce its appointment as exclusive Irish online advertising sales agent for the Thomas Crosbie Media network of web sites.

The deal involves handling the online advertising sales function for Irishexaminer.com, Thepost.ie, Motornet.ie, Breakingnews.ie, Rugby.ie and eleven other regional newspaper web sites owned and operated by Thomas Crosbie Media (TCM), the electronic publishing division of Thomas Crosbie Holdings.

RecruitIreland.com, the group’s highly successful online recruitment portal is not included in the deal.

Angela Crowley CEO of TCM said that the “outsourcing of the advertising sales function to an experienced and successful online agency like Sales Online will allow TCM to focus on the content syndication element of its business.

“We have a very strong editorial team who produce an excellent breaking news service through www.breakingnews.ie , which is tailored for our blue chip clients such as EsatBT, Bank of Ireland, Meteor Mobile.

“We will develop this aspect of our business and continue to design and maintain our existing network of TCH websites as well as building niche sites like www.rugby.ie to meet future advertiser demands”.

Sales Online MD Simon Ferguson said: “The brand strength and trust which the TCM extensive network of websites enjoys amongst advertisers and consumers is nothing short of exceptional.

“For some time now, we have been seeking a newspaper client who is determined to grow its share of the online advertising market so we are extremely happy with this win”.