Cap Gemini Ernst & Young plans €60m rebranding

Cap Gemini Ernst & Young has announced it is launching a €60m advertising campaign, mainly concentrated on the US market, to boost its brand image.

Cap Gemini Ernst & Young plans €60m rebranding

Cap Gemini Ernst & Young has announced it is launching a €60m advertising campaign, mainly concentrated on the US market, to boost its brand image.

The company said it will spend €30m on advertising space, and a further €30m on necessary changes such as letterheads, logos and websites.

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