Norwich Union advises balanced portfolio

Norwich Union says financial advisers should encourage their clients to build a balanced portfolio rather than investing in a small number of funds or sectors, in order to spread risk more evenly.

Speaking at a "Diversification is a balancing act investment" seminar, Neil Davies, head of investment product development at Norwich Union, said: "no single investment can be a top performer all the time and in all economic environments. Combining different investments in a client's portfolio helps produce more stable returns over time," he advised