Trintech launches product in US

Payments solution company Trintech has launched its new PayWare GiftCard in the United States.

This will allow the Dublin-based company to build on its success last year with retailers such as TJX, AT&T Wireless and Marsh Supermarkets.

The PayWare GiftCard allows retailers to run a cost-effective electronic gift card program in-house which reduces the operational costs of those using a paper-based system.

Since 1997, sales of gift cards in the US have grown 15% to 35% annually, with 2003 sales estimated at $45bn.

According to Tom Trainor of Trintech's Global Sales Division: "The last few years have seen a dramatic increase in the demand and usage of electronic gift cards.

"The growth in consumer demand and the clear business efficiencies are compelling reasons for retailers worldwide to move away from paper-based systems.

"An in-house gift card solution is more cost effective, and allows greater control and flexibility than an outsourced solution," he added.