Gillette's new hair-raising shave

Gillette rolled out a new high-tech, premium razor today, a souped-up version of Mach3Turbo with a battery-powered handle that sends electric pulses to the cartridge to make hairs stand on end.

Gillette says the M3Power system, featuring the “electric green” colour most consumers associate with video games and other electronics, also features new blade-smoothing technology.