Branson launches next-generation stores revamp
Srichard Branson’s ambitious plans for reviving sales at his Virgin Megastores is beginning in San Francisco, where shelves will soon be stocked with sex goods and a 24-hour street vending machine that dispenses the latest CD and DVD titles.
Branson, chief executive of Virgin companies and founder of Virgin Entertainment Group, was in San Francisco yesterday to promote the changes. He hopes to boost sales by tapping into products popular among music fans, such as hip urban clothing and cool electronic gear like mobile phones and MP3 players.
