British company to launch interactive betting

Yoomedia PLC, the interactive digital TV and games provider, have announced details on its agreement to bring Sportingbet Group to interactive television (iTV).

The deal plans to deliver fixed odds gambling games, taken from the 'Games Room', onto all British digital interactive TV platforms.

Revenues will be shared between Sportingbet and YooMedia after deduction of costs including cable or satellite platform costs and British betting tax.

Each party will bear its own development and deployment costs required to deliver the product onto digital TV.

YooMedia is currently in discussion with digital platforms and the first application is expected to launch on cable in the first half of next year.