Atkins diet produces turnaround for beer brand

The low carb Atkins diet is producing a turnaround for the Miller Lite beer brand which has helped owner SAB to report a 60% jump in first half profits.

Atkins diet produces turnaround for beer brand

The low carb Atkins diet is producing a turnaround for the Miller Lite beer brand which has helped owner SAB to report a 60% jump in first half profits.

The drink had been in decline for years but thanks to its low-carbohydrate content the beer is a favourite for Atkins dieters.

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