BCI in second phase of childrens advertising code

The Broadcasting Commission of Ireland (BCI) says it is on target to introduce a new code on children's advertising by the middle of next year.

The first phase of a public consultation process has decided on the definition of a child and what constitutes children's advertising.

BCI chief executive Michael O'Keeffe has now launched a second phase in the process and says this will include the views of the public and children.