Norkom signs deal with BT

CRM provider, Norkom Technologies Ltd., has signed a deal with BT to implement a new European market intelligence programme using Norkom's customer intelligence solution Alchemist(tm).

CRM provider, Norkom Technologies Ltd., has signed a deal with BT to implement a new European market intelligence programme using Norkom's customer intelligence solution Alchemist. This solution will provide a customer and market information platform across BT 's European operations.

The aim of the market intelligence programme is to provide BT with a fully integrated view of its relationship with its pan-European customers. This will enable BT to better serve these customers with the most appropriate product offering. Norkom Technologies worked closely with an in-house BT team to define the IT architecture needed to support the new market intelligence programme.

Paul Kerr, European marketing information manager at BT Ignite, BT's business services and solutions division said: "We selected Norkom because of the depth of the Norkom Alchemist product offering as well as the quality of their team and overall proposal. In addition to their expert skills in the area of data warehousing, customer and market intelligence, they were very effective in working as part of a joint team demonstrating early business benefits to our organisation during our engagement."

Dublin company Norkom Technologies provides innovative solutions for the Analytical Applications marketplace.