ChangingWorld nets major European deal

Dublin company ChangingWorlds has announced the signing of a major European deal with mobile operation 02 Germany.

ChangingWorld's patent pending personalisation solution ClixSmart Navigator will used to deliver personalised mobile information service to 02 customers throughout Germany.

With ClixSmart Navigator 02 will implement a personalised intelligent navigation system on its mobile portal to make it easier for its customers to access the mobile data most relevant to them.

The advanced profiling and zero-input personalisation of ClixSmart Navigator learns a user's interests and needs automatically and adapts the menu structure accordingly.

This means that every user enjoys content that is relevant to them and easy to access.