Iceland group cheered by promotions
The group that own Iceland say promotions helped improve sales at its struggling supermarket chains.
Chief executive of Big Food Bill Grimsey said there had been a "significant change" in Iceland's performance over the last three months.
Like-for-like sales were down 3.6% on a year ago in the 13 weeks to December 27, compared with a 7.7% drop in the previous quarter.
And over a five week period covering Christmas and New Year, like-for-like sales at the frozen food chain were down just 2.1%.





