Survey reveals less business partnerships made

A new survey conducted by Technology Sales Leads (TSL) has revealed that companies are placing less faith in business partnerships.

The survey was conducted among 500 companies globally.

According to the survey, 90% of companies polled have not announced any new partnerships in the last 3 months.

The study said only 30% of the companies polled had announced partnerships in the past six months.

The most important issue to a company seeking a partner is the 'brand identity', followed by a knowledge or presence in a desired target market.