Bud gets a boost in Italy

Brewing giant Anheuser-Busch has received a boost after successfully winning a trademark court battle in Italy.

Budweiser, the best-selling beer in the world, successfully enforced its rights to the “Budweiser” and “Bud” trademarks in Italy.

The Italian Supreme Court ruled Czech Brewer, Budejovicky Budvar, must stop use of “Budweiser” and “Bud” as trademarks for its beer, securing Anheuser-Busch’s exclusive right to use “Budweiser” and “Bud” as trademarks in Italy.

The Court’s decision is effective immediately. In addition, the Court dismissed Budejovicky Budvar’s claims against Anheuser-Busch.