Vodafone chooses ChangingWorlds

Vodafone has chosen Irish personalisation company ChangingWorlds to provide it with the ClixSmart technology for Vodafone's mobile internet.

The ClixSmart technology, branded on Vodafone as SmartMenu, learns user behaviour so it can suggest relevant content and services to the individual. ClixSmart supports 2G, GPRS and 3G infrastructures and has already gone live on the Vodafone network in Ireland.

The contract also includes the provision of advanced business intelligence of Vodafone's customer base, a reporting facility, and a profiling component, which can automatically adapt to a user's different information needs.

It also includes a mobile portal creation, management and analysis tool, which enables Vodafone to manage and monitor its mobile portal quickly and efficiently.