Vodafone chooses ChangingWorlds

Vodafone has chosen Irish personalisation company ChangingWorlds to provide it with the ClixSmart technology for Vodafone's mobile internet.

The ClixSmart technology, branded on Vodafone as SmartMenu, learns user behaviour so it can suggest relevant content and services to the individual. ClixSmart supports 2G, GPRS and 3G infrastructures and has already gone live on the Vodafone network in Ireland.