Jinny partners with Pepsi to power SMS World Cup

The Acotel Group has launched its World Cup Text Alert Service. The pan regional service is in line with the group's goals of delivering value added services to operator customers and key pan regional FMCG partners.

The service is to be sponsored by Pepsi in Egypt and will available to deliver real time World Cup information for over 5 million mobile subscribers in 5 countries across the Middle East, including Egypt, Jordan, Oman, Syria and the United Arab Emirates.

Irish company Jinny Software was acquired by the Acotel Group in 2001 and its wireless platform is being used for the provision of the world cup service. Jinny employs 30 people in Dublin.