Ladbrokes to roll out its own TV station

Ladbrokes, the world’s biggest bookmaker, is set to spice up its betting shops with a £15m (€23.6m) investment to offer punters its own broadcasting line-up, it said today.

Ladbrokes, the world’s biggest bookmaker, is set to spice up its betting shops with a £15m (€23.6m) investment to offer punters its own broadcasting line-up, it said today.

The group is installing new digital broadcasting technology into its 1,900 shops throughout Britain, to enable it to show its own branded in-shop television.

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