Network365 and Logica demonstrate m-commerce applications

Network365 in partnership with Logica have demonstrated EMMS Commerce, the world's first MMS [multi messaging service] applications for m-commerce at the 3GSM Congress in Cannes.

It will enable users to send messages with keywords requesting information on a range of services of interest including cinema, theatre, traffic, news, travel, sport and weather. The will then receive full colour images over MMS directly to their mobile phones, complete with the information of how to make a purchase.

"Our joint demonstration with Netowrk365 of an m-commerce applications for MMS proves that operators can offer compelling multimedia messaging information services today in a GPRS environment," commented Gerry McKenna, CEO of Logica Mobile Networks.