Heinz to launch orange ketchup

Heinz, which last year brought out a green-coloured ketchup, has now added orange to their range.

It comes in a rocket-shaped bottle with a nozzle designed for children to use to draw over their food.

The traditional red-coloured tomato sauce is still the most popular in the range, selling more than 60 million bottles a year in the UK.

Heinz launched their limited edition green sauce in the UK in June last year, and was closely followed by a purple sauce in the US.

The new orange sauce coincides with the launch of Heinz "Eazy Squirt" Tomato Ketchup, a permanent addition, aimed at children.

It is easy to hold and has the special nozzle designed to allow youngsters to be creative with their dinner.

Mark Schmid, from Heinz, said: "The new sauce doesn't taste of orange and is, apart from the colour, just the same as the red ketchup.

"There was a lot of debate, but the colour was picked because it is vibrant and will appeal to children. It is also the colour for the summer in fashion, apparently."