Mapflow launches MatchPro 2.0

MatchPro 1.0, which was launched in June 2000, has geocoded (ie added an accurate x,y location on a map) more than 10 million Irish address records for companies such as AIB and other market leaders in retail, financial and telecommunications sectors.

This process allows large organisations to analyse the spread of their customers, assets or outlets against know total market statistics, and make much more informed marketing and investment decisions as a result.

Mapflow has recently launched MatchPro 2.0 with new features and functionality. New features include the ability to include address reference dictionaries from different data suppliers, which allows for address matching and cleaning for databases in a variety of countries, and also new phonetic matching algorithms to improve the success in automatically matching address records.

Mapflow is a provider of location based services (LBS) and technology providing a range of business support solutions to companies in Ireland, the UK and mainland Europe.

The company main product, LocationAgent is a carrier grade XML and JAVA based infrastructure platform which supports wireless carriers, enterprises portals in their delivery of location based services. Mapflow also offers a variety of LBS applications.