Mapflow launches MatchPro 2.0

MatchPro 1.0, which was launched in June 2000, has geocoded (ie added an accurate x,y location on a map) more than 10 million Irish address records for companies such as AIB and other market leaders in retail, financial and telecommunications sectors.

This process allows large organisations to analyse the spread of their customers, assets or outlets against know total market statistics, and make much more informed marketing and investment decisions as a result.