Ryanair reprimanded about advert

Budget carrier Ryanair has been reprimanded for an advertisement about cheap flights.

Budget carrier Ryanair has been reprimanded for an advertisement about cheap flights.

A newspaper advertisement featured a one-way flight to London Stansted for £19.99 (€32.25 ), and another to Paris for £29.99 (€48.38).

It then stated the offer was ‘‘every seat on every flight’’, before adding in small print at the bottom that tickets were subject to conditions and a weekend supplement.

A complaint was received by the British Advertising Standards Authority (ASA) from a member of the public who tried to book a ticket and found the offer applied only to midweek flights.

The ASA upheld the complaint, saying the advertisement did not make it clear the supplement applied to flights from Thursday to Tuesday.

It said in its adjudication: ‘‘The authority considered that the advertisement was misleading and asked the advertisers to ensure future advertisements made clear in the main body that seats were available at the quoted prices for flights on Tuesdays to Thursdays only.’’

The authority also upheld a separate complaint from a member of the public about another advertisement claiming cheap flights which was sent via email.

More in this section

The Business Hub

Newsletter

News and analysis on business, money and jobs from Munster and beyond by our expert team of business writers.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited