Tussauds expands into Germany

UK leisure group Tussaud’s expanded into Germany today through the acquisition of one of Europe’s leading theme parks.

Tussaud’s is buying Heide Park in Soltau, northern Germany, from founder Hans-Jurgen Tiemann for an undisclosed sum.

The sale is part of a £200m development plan by Tussaud’s intended to increase its European coverage - prior to today’s deal, its only mainland European venture was a branch of waxwork museum Madame Tussaud’s in Amsterdam.

Tussaud’s owns some of the UK’s biggest theme parks, including Thorpe Park, Alton Towers and Chessington World of Adventures, where its head office is based.

It also has Madame Tussaud’s museums around the world, including London, New York, Las Vegas and Hong Kong.

But its main expansion drive will be through theme parks in mainland Europe.

A spokeswoman said: ‘‘The US is pretty much sewn up so the development potential is for theme parks in Europe.

‘‘Theme parks are seen as a very good acquisition because they are relatively recession proof - since September 11, there have been no ill affects whatsoever.’’

Around two million thrill-seekers a year visit Heide, which has the largest wooden rollercoaster in the world.

Chief executive Peter Phillipson said: ‘‘The Heide Park acquisition builds on our commitment to develop a high quality international visitor attraction group.’’