Pigsback receives €2.5m funding

Empathy Marketing Limited (EML), which operates Pigsback.com, has announced the completion of a €2.5m second round funding.

Investors include Xtra-vision, a consortium of UK private investors, Enterprise Ireland and some private investors including the EML management team.

The funding will be used to maintain current staffing levels and to implement the company's expansion plans that should lead to profitability in April 2002.

Pigsback.com offers services to marketers, ranging from loyalty solutions to lead-generation and customer acquisition.

Pigsback.com currently has over 85,000 members and expects this to grow to over 110,000 by year-end.