Consumer groups angry at Coke's Harry Potter deal

Consumer groups are angry Coca-Cola has netted a huge promotional deal with the Harry Potter film.

Consumer groups angry at Coke's Harry Potter deal
Sat, 13 Oct, 2001 - 12:39

Consumer groups are angry Coca-Cola has netted a huge promotional deal with the Harry Potter film.

Coca-Cola has paid Warner Brothers £100 million for the global marketing rights to the first Harry Potter movie and possibly the sequels.

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