Bloomsbury expects Harry Potter movie to boost sales

Bloomsbury Publishing is poised for a massive increase in Christmas book sales following the launch of the Harry Potter movie.

Bloomsbury expects Harry Potter movie to boost sales
Wed, 26 Sep, 2001 - 12:33

Bloomsbury Publishing is poised for a massive increase in Christmas book sales following the launch of the Harry Potter movie.

But the company stresses that its success is not solely based on the popularity of the young wizard.

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