Undertaker replaces his 'drop dead, drop in' ad slogan

An Indian undertaker has abandoned his advertising catchphrase, "When you drop dead, drop in".

His catchphrases appear on advertising hoardings in the city and have become famous all over India.

Michael Pinto, from Mumbai, has replaced it with, "Hey, smoker, you're the next guy in the coffin".

Pinto's other catchphrases have included, "We can send your dead body anywhere, anyhow, anytime" and "We send dead bodies by air, by road, by train".

When The Times Of India asked if he thought his drop dead ad offended people, he said: "Not at all. I knew the board would become famous, it was such a catchy line."